About our Green Web Design Inspirations
Whatever products you sell, and no matter what services you provide, whether on a B2B or a B2C basis, there are many things people will look for before they decide to do business with you. While you need to ensure the quality of whatever it is you sell, there are many additional factors your audience will consider on top of this. One of the most vital is your environmental footprint and how what you do influences the world around us.
Whether you’re selling electric cars, mass producing clothes, or selling products directly to consumers, the impact you have on the environment and the contribution you make to improving it is something you need to focus on as a business.
Why choose a green website design?
If you’re in an industry or selling a product that is closely linked to the environment or environmental issues, you might need to focus on your green credentials on your website. If they’re especially important to what you do, it might not be enough to have a specific page talking about what you do for the environment, or have your green credentials hidden away in your social responsibility statement.
Instead, you could make your environmental credentials and the green nature of your product the main feature of your website design. Not only does this help you get your message out, it’ll tell customers from the moment they land on your website both what you do and that they can buy from you safe in the knowledge they’re avoiding damaging the environment.
Should my green credentials be a central pillar of my web design?
It depends on what your product or service is, and the degree to which you want to focus on your green credentials on your website.
Certainly, if you’re a manufacturer of technology used in electric cars, or sell some sort of eco-product, you will want to focus on your green credentials, as these are a major selling point and a pre-requisite of what you do!
At the same time, there’s nothing to stop any type of business putting the environment at the heart of what they do. For example, if you’re a marketing agency, you might build your brand around the fact you take part in environmental initiatives. You might even specialise in providing your services to charities and businesses in the environmental and green sectors, so could use your design to highlight that!
Do the color schemes on my green website design need to match the cause?
They don’t have to, but it’s often a good idea for the colors you use in your website design to support the overall message you’re trying to send. If you’re going to focus on your green credentials in your unique website design, then opt for different shades of green, browns, and yellows to help give the visitor a feeling that you’re dedicated to your environmental focus. Have you ever felt inspired to buy something to protect the environment from a website that predominantly uses black?!